In 2007, Molson Coors asked us to help push Sol beer as the go-to drink over the summer months.
We created these eye-catching posters for a nationwide press and outdoor campaign during June and July.
48 sheet poster:
6 sheet poster:
Agency: Leith Agency
Copy/Art Direction: David Grenfell/Chris Scott
Creative Direction: Guy Vickerstaff
Agency Production: Jill Mitchell & Grant Byrne
Illustration: Tim Marrs