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In 2007, Molson Coors asked us to help push Sol beer as the go-to drink over the summer months.
We created these eye-catching posters for a nationwide press and outdoor campaign during June and July.

48 sheet poster:

6 sheet poster:


Agency: Leith Agency
Copy/Art Direction: David Grenfell/Chris Scott
Creative Direction: Guy Vickerstaff
Agency Production: Jill Mitchell & Grant Byrne
Illustration: Tim Marrs