The Leith Agency had a rich tradition of beer advertising having created campaigns for brands such as Tennent’s, Carling and Grolsch over the years.

But they didn't have a beer client on the books for the first time in over two decades. So we decided to take things into our own hands.

Working in a small project team, we came up with the novel new business idea of launching our very own beer brand to show alcohol companies what we can do.

Once we had decided on the the liquid, it was time to give our tasty creation a fresh look and feel. Here is our original bottle design. The copy on the back label reads:

If your wee fins are pure knackered, it’s time for the catch of the day. Maid in Leith is a golden ale with a crisp, dry flavour and a sweet, hoppy aroma. That means ‘magic’ to you and me. And remember, I may be half fish but you shouldn’t drink like one.