In 2010, IRN-BRU was announced as the official sponsor of the Scottish Football League. As lead creative agency, we were asked to promote the partnership.

The World Cup, The English Premier League, La Liga...every major football tournament has a scoring prize.
We thought it was time for the humble SFL to have one of its own. Let us introduce you to...

Throughout the season, the player leading the race wore a pair of bright orange boots.
While a league table of the leading scorers appeared in The Sun every Monday.

Here’s Arbroath’s Gavin Swankie showing off his boots after a 7-goal haul in Jan.

In the final days of the 2010/11 season, the Ginger Boot was the talk of #AyshireTwitter

Top scorer Iain Russell of Livingston collected his trophy at the end of season awards dinner.

And a pair of the boots were put up for auction in 2016. The auctioneer chose not to publish the price of this lot, but I gather they sold for millions.

credits

Agency: Leith Agency
Concept/Copy: David Grenfell
Creative Directors: Mark Davies & Michael Kinlan
Designer: Alan Ainsley