Russian star Evgeni Malkin was one of the home hockey players tipped to star at the Winter Olympics in Sochi.
It’s confidence that makes him the player that he is. And it's this inner strength that has carried him to the top.
45” Cinema /TV/Xbox/Playstation ad:
Kit, Logo & Type Design:
Being a bit of an ice hockey fanboy, I took an active role designing the team kits for the film. Working with our Senior Designer Amy Fry, we created bespoke jerseys for both the home and away players.
‘Team Talk’ online idea:
We asked fans to record their own inspirational team talks to help boost the confidence of Malkin and the Russian team during the tournament.
The best ones were be broadcast to the team in the locker room just before they stepped out on to the ice.
Agency: Saatchi & Saatchi London
Copywriting/Art Direction: David Grenfell & Steve Allsopp
Creative Director: Greg Milbourne
Agency Producer: Laszlo Bederna
Director: Omri Cohen
Production Company: el Colony
Service Company: Pacific Films
Photographer: Dean Rogers
Kit Design: Amy Fry & David Grenfell