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In Spring 2015 Proctor & Gamble asked Leo Burnett to start work on a ‘new’ campaign for Flash Concentrated Cleaner.

My first task was to develop a new endline to position Flash as 'tougher on dirt, all around the house'. 'Flash Does The Whole House Proud' was not only a personal favourite, but also triumphed when IPSOS researched it with a couple of housewives in Surbiton.

My second job was to remake a very old Flash ad from the 1980s. Obviously, we had to cram an extra 10 seconds of voice over in!

30” TV ad:

10” tag


Agency: Leo Burnett
Creative: David Grenfell/Mike Victor
Creative Director: Charlie Martin
Account Directors: Ali Wilde/Ben Gillibrand
Agency Producer: Sue Richardson

Production Company: Production International
Service Company: Grandma Lithuania
Director: Jamie Childs
DOP: Sam Heasman
Producer: Ross Saunders
Actress: Holly Weston
Voice Over: Caroline Quentin

Editor: Spencer Ferszt @ Marshall Street
Post Production: Framestore
Music Publisher: Eclectic Music
Composer: Stuart Hancock
Sound Engineer: Dan Weinberg
Never called ‘Dave’ ︎   
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