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While freelancing my way around London I was briefed to come up with an ‘on pack promo’ to help push sales of Country Life butter during the spring time.

This was my winning idea.

The mechanic for the #growyourowncash promotion was simple.

  • We gave away a mystery pack of seeds with every tub
  • Plant your random seeds and if it grows into a daffodil you win £10
  • Send us a picture on social (along with your unique seed pack code) to claim your prize


Agency: ArcWorldWide
Creative: David Grenfell
Creative Director: Paul Faulds
Never called ‘Dave’ ︎   
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