Our client, RH Contracts, were turning a historic old church into a number of beautiful apartments and cottages in Glasgow’s West End.
We were tasked with creating an identity for ‘Belmont West’ that reflected the luxury of this unique development. My role involved coming up with a new strapline and developing a copy style to be used across all the promotional collateral.
Below you will find the brochure and hoardings we created for the ‘Belmont West: Glorious Style, Divine Character’ campaign. You can view the website here
Brochure spreads:
Site hoardings:
credits
Design: Dan Nielsen
Copy: David Grenfell
Creative Director: Eilidh McDonald
Account Director: Roisin Fearon
Having trouble reading the brochure copy?
I appreciate it may be difficult to read the words on the visuals above. Below is the full copy I wrote for the brochure.
FRONT COVER
Belmont West
Glorious style. Divine character.
INTRODUCTION SPREAD
We take you back to 1894.
A time of grand designs, timeless craftsmanship and historical significance.
For this was the moment James Miller’s stunning vision for Belmont Church was realised.
First a place of worship as Belmont and Lilybank Churches.
Later the prestigious Laurel Bank school for girls.
Now a truly unique set of luxury 1, 2 and 3 bedroom serviced apartments.
Belmont West is an iconic development in Glasgow’s desirable West End.
A Grade B listed-development that marries stylish modern living with the divine character of this late nineteenth century masterpiece.
And from spring 2018 you can experience these most glorious surroundings by booking a stay in one of our beautiful homes.
TOP LINE LAYOUT SPREAD
21 unique residences
including
Grand studios
Mezzanines
Duplex & Triplex
1, 2 & 3 bedroom & Penthouse apartments
and featuring
3 luxury urban homes
1 Detached & 2 Semi detached
LOCATION SPREAD
The perfect place to work, study and relax
To many, Glasgow’s West End is Glasgow’s best end; an eclectic mix of art, culture and green space, a haven for cool delis, boutique shops and local trade, with just the right amount of restaurants, bars and classic pubs. Both inspiring and relaxing in equal measure.
The West End is an area that’s home to the UK’s 4th oldest university, an area with direct transport links to our bustling business district and our other famous academic institutions, an area that’s walking distance from the Hydro and the Scottish Event Campus (formerly the SECC), an area that could be the perfect base while you explore the rest of Scotland.
It’s a sanctuary in the city. Yet connected enough to be central to everything.
Whether it’s business or pleasure Belmont West offers proximity to it all.
DETAILS SPREAD
‘The beauty of the old must be matched with the beauty of the new.’
At Belmont West we pride ourselves on our attention to detail.
Glorious
style is the luxury and comfort you have come to expect from
a pied-à-terre.
Graven inspired décor
Premier wood flooring and clean lines throughout
Double height windows to let natural light flood in
Spectacular views over Glasgow
Top spec kitchens by Kitchens International
Hansgrohe bathrooms and Siemens appliances
Triple glazed windows and underfloor heating
Superfast broadband and wifi
Egyptian cotton bedding
Beautifully landscaped gardens
Graven inspired décor
Premier wood flooring and clean lines throughout
Double height windows to let natural light flood in
Spectacular views over Glasgow
Top spec kitchens by Kitchens International
Hansgrohe bathrooms and Siemens appliances
Triple glazed windows and underfloor heating
Superfast broadband and wifi
Egyptian cotton bedding
Beautifully landscaped gardens
Divine
character is what makes Belmont West unique.
Iconic sandstone exterior refreshed and restored
Old columns and timber trusses retained
Original stone carvings left exposed
Original archway as your private entrance in our feature property
Soaring stain glass windows reframed and lit in the atrium
19th century pews upcycled into a communal seating area
Iconic sandstone exterior refreshed and restored
Old columns and timber trusses retained
Original stone carvings left exposed
Original archway as your private entrance in our feature property
Soaring stain glass windows reframed and lit in the atrium
19th century pews upcycled into a communal seating area
MAPS SPREAD
Live the high life in Glasgow’s West End
Step out to explore your new neighbourhood and you’ll soon discover why this address is so sought-after. Recently voted ‘The Best Neighbourhood in UK & Ireland’ by the Academy of Urbanism, the West End is a truly special place.
From the famous Neo-Gothic university buildings and leafy parks and gardens to the cool bars and vintage shops of Ashton Lane and Byres Road, there’s so much to see and do.
Follow this quick guide and soak up everything the West End has to offer.
[COLOUR CODED MAP]
Food
1. Ubiquitous Chip
2. The Hanoi Bike Shop
3. Bothy
4. Nardini’s
5. Kember & Jones
6. Old Sally’s
7. Hillhead Book Club
8. Cail Bruich
9. Bread Meats Bread
10. Vino Valentino
11. Number 16
12. Café Zique
13. Cottiers
14. Cottonrake Bakery
15. Paesano Pizza
16. Stravaigin
1. Ubiquitous Chip
2. The Hanoi Bike Shop
3. Bothy
4. Nardini’s
5. Kember & Jones
6. Old Sally’s
7. Hillhead Book Club
8. Cail Bruich
9. Bread Meats Bread
10. Vino Valentino
11. Number 16
12. Café Zique
13. Cottiers
14. Cottonrake Bakery
15. Paesano Pizza
16. Stravaigin
Drinks
1. Brel
2. Innis & Gunn Beer Kitchen
3. The Curlers Rest
4. Avenue Coffee
5. Òran Mór
6. Bar Gumbo
7. Papercup Coffee
8. Three Judges
9. Siempre Bicycle Café
10. Inn Deep
11. Tchai-Ovna House of Tea
12. Artisan Roast
1. Brel
2. Innis & Gunn Beer Kitchen
3. The Curlers Rest
4. Avenue Coffee
5. Òran Mór
6. Bar Gumbo
7. Papercup Coffee
8. Three Judges
9. Siempre Bicycle Café
10. Inn Deep
11. Tchai-Ovna House of Tea
12. Artisan Roast
Shopping
1. M&S
2. Tesco Metro
3. Waitrose
4. Hoos
5. George Mewes Cheese
6. Co-op
7. Roots Fruits & Flowers
8. Valhalla’s Goat
9. Voltaire and Rousseau Bookshop
1. M&S
2. Tesco Metro
3. Waitrose
4. Hoos
5. George Mewes Cheese
6. Co-op
7. Roots Fruits & Flowers
8. Valhalla’s Goat
9. Voltaire and Rousseau Bookshop
Art & Culture
1. Grosvenor Cinema
2. Mackintosh House
3. Hunterian Museum
4. Zoology Museum
5. Kelvingrove Museum
6. Kelvingrove Bandstand
7. Kelvin Hall
8. Hydro and SEC Centre
9. Glasgow Science Centre
10. Riverside Museum of Transport and Travel
1. Grosvenor Cinema
2. Mackintosh House
3. Hunterian Museum
4. Zoology Museum
5. Kelvingrove Museum
6. Kelvingrove Bandstand
7. Kelvin Hall
8. Hydro and SEC Centre
9. Glasgow Science Centre
10. Riverside Museum of Transport and Travel
Attractions
1. Ashton Lane
2. Botanic Gardens
3. Kelvingrove Park
SPT Subway Stations
1. Hillhead
2. Kelvinbridge
3. Kelvinhall
1. Ashton Lane
2. Botanic Gardens
3. Kelvingrove Park
SPT Subway Stations
1. Hillhead
2. Kelvinbridge
3. Kelvinhall
Leisure & Services
1. TSB
2. Bank of Scotland
3. Nationwide
4. Santander
5. Clydesdale Bank
6. The Western Baths Club
7. Hillhead Library
8. RBS
9. Brother Men’s Stylist
10. West End Cycles
11. Lunatic Fringe Hairdresser
1. TSB
2. Bank of Scotland
3. Nationwide
4. Santander
5. Clydesdale Bank
6. The Western Baths Club
7. Hillhead Library
8. RBS
9. Brother Men’s Stylist
10. West End Cycles
11. Lunatic Fringe Hairdresser
LEVEL OF SERVICE SPREAD
Belmont West, at your service
Whatever you need assistance with, whenever you need it, our dedicated guest services are here to help you make the most of your stay.
The moment you arrive in town, we can arrange for a car to pick you up at the station or airport. Alternatively, we have ample on-site car parking available should you be travelling in your own vehicle.
When it comes to getting out and about, the Belmont West concierge team will give you access to our local network of connections and benefits. We can recommend and reserve restaurants, book your travel, sort out event tickets, arrange dry cleaning/tailoring or answer any questions you might have, freeing up your time so you can enjoy the very best our great city has to offer. We can also provide gym passes for a local fitness centre so you don’t have to worry about falling behind in your workout programme.
Your peace of mind is equally important to us. That’s why Belmont West benefits from round-the-clock security and our apartments are fitted with the latest video entry security systems.
APARTMENT LAYOUT SPREAD
Over the following pages you’ll find plans and layouts for all our 1, 2 and 3 bedroom apartments and homes so you can choose the perfect pied-à-terre for you or your group.
[PLANS AND LAYOUTS HERE]
RH CONTRACTS SPREAD
The people behind Belmont West
At RH Contracts, we have decades of experience in construction, refurbishment and redevelopment. The company specialises in bespoke management of projects, bringing a thoughtful and considerate approach to every neighbourhood we work in.
From inception to completion we deal with every aspect of a project including managing all contractors and subcontractors, planning conditions, health & safety on site and several distinct elements to the construction process (including enabling works, ground works and erecting the super structure). In addition, we also manage the entire legal process and have the expertise to market the development for sale.
We believe in expert craftsmanship at every stage and put the same quality and care and attention to detail in to all our projects as you’ll find here at Belmont West.
To speak to one of our friendly team, give us a phone on 07940 546 290 or email info@rhcontracts.com